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Jim co-founded the British Animal Rescue and Trauma Association (BARTA) in 2012 and together with Professor Josh Slater, promoted the growing initiative alongside their regular careers. BARTA was established with a clear vision to support first responders in the resolution of emergency situations involving animals, with informed, safe and welfare driven plans. In 2019, BARTA became a subsidiary of The Horse Trust and this partnership enabled Jim to continue the journey as full time Director of BARTA. Jim continues to respond operationally to animal incidents through his on-call role as an Animal Rescue Specialist with Hampshire Fire and Rescue Service.

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